Tocaya is a modern Mexican restaurant brand with multiple locations across California and Arizona, known for fresh, health-minded fare and vibrant hospitality rooted in California culture. I’ve worked with Tocaya over several years on a wide range of brand assets — from updating menus for eight+ locations and designing 5–15 monthly email campaigns to custom illustrations/icons, app graphics, web pages, in-store signage, packaging, social media graphics, and vinyl wraps — ensuring a consistent, engaging visual language across digital and physical touchpoints that supports both local experiences and broader brand growth.