Luchini is a new Italian-American restaurant located within the MGM Grand Las Vegas and operated by the esteemed Tao Group, where I was brought in by brand designer Jacque Ostrom to craft a custom series of illustrations that pay homage to the timeless essence of classic Italian-American eateries. I created bespoke illustrations that were used across branding and marketing materials, spanning menus, large-format restaurant signage, Italian food and wine graphics, custom portrait elements, and promotional collateral including keychains and matchbooks. All designed to infuse the brand with playful, handcrafted visual character rooted in Italian culture and the restaurant’s identity. Many of these illustrations have also been brought to life on-site through the skilled craftsmanship of sign painter Maddie Liner, extending the artwork into the physical space and enhancing the overall guest experience.