South Swell is a California-inspired restaurant in West Babylon, NY that brings coastal energy and waterfront vibes to its dining experience. I developed the full brand identity and visual system for the restaurant, creating the logo and its variations, defining a cohesive color palette, designing the menu, and building a custom Squarespace website to bring the brand online. The logo itself was inspired by the waterfront location and the owner’s existing restaurant Swell Taco, anchoring the visual identity in both environment and heritage, and the project was selected by DesignRush as one of the Best Restaurant Logo Designs for its standout execution.