Pozy is a Miami-based flower shop offering a subscription program called the Frequent Flower Club. I developed Pozy’s full brand identity and visual system, creating three distinct branding directions inspired by different local flowers and leading the process from concept through final assets. This included designing the primary Pozy logo and logo variations, as well as a custom logo and logo variations for the Frequent Flower Club as part of the broader brand ecosystem, defining the color palette and typography, developing a brand pattern, and producing over 20 custom illustrations. I also created supporting brand deliverables including brand guidelines, business cards, hang tags, plant and flower care cards, web graphics, and merch design, resulting in a cohesive, scalable identity that gives Pozy and its subscription offering a distinctive, botanical-driven visual language.