HUman experience design & FABRIC

Mixed Reality Community Building Platform powered by Fabric

Fabric is a mixed reality platform that transforms fan surroundings at sporting events and other live events, to blend physical and digital experiences for a new form of fan engagement. I worked with them to launch their creator platform - Human Experience Design Community - were users can create their own mixed reality experiences. I created their full brand identity including additional print and digital assets in addition to supporting print and digital assets for Fabric.

Services

  • Full brand identity

  • Logo suite design

  • Color palette

  • Typography

  • Print assets

  • Digital assets

  • Mixed reality assets for fabric

  • Gradient backgrounds

  • Custom icon set

Person in mid-air holding a basketball, with colorful geometric lines in the background.
Two business cards with rounded corners: the top card has a white background with a red logo, "Julie Zwissler, Chief Marketing Officer," and email contact information; the bottom card features a gradient background with the text "VXD Community."
Abstract red and pink geometric shapes on black background
Basketball player jumping out of a smartphone against a colorful gradient background. 
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