Chase Love Fun is a family-run activity planner founded by a dad who was looking for meaningful ways to engage his family when screens had started to dominate daily life. What began as a Substack shared with friends and family grew into a broader mission to help families reconnect and make family meetings feel fun rather than intimidating. I designed the full brand identity to support this evolution, developing the logo suite, color palette, typography, and print and digital assets to create a playful, approachable visual system that could scale as the brand expanded to reach more families.