Adidas x Tate McRae “Pitstop” was a branded experiential concept on Tate McRae’s album release tour at the Kia Forum, produced by Like*Minds Agency in collaboration with Round Two Agency. I worked closely with the creative teams from early concept and design direction through execution, helping bring the Pitstop experience to life through a comprehensive suite of branded assets. Deliverables included environmental graphics, structure and event signage, vinyl wrap designs, bandanas, stickers, tote bags, temporary tattoos, air fresheners, BA shirts, and presentation design—ensuring the visual language felt cohesive, high-energy, and aligned with both the artist’s world and Adidas’ brand presence across all physical and promotional touchpoints.