Name
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First Name
Last Name
Email
*
How would you describe your business in one or two sentences?
What’s the story behind your brand? Why did you start it, and what does it stand for?
What makes your brand different from others in your space?
What are your long-term goals for the business? (Think 3, 5, or even 10 years down the line.)
What adjectives would you use to describe your brand’s personality? (e.g., approachable, grounded, bold, trustworthy, playful)
What emotions do you want your brand to evoke in your audience? (e.g., calm, joy, confidence, curiosity)
Who are your current customers or clients (if any)?ext
Who is your ideal customer or client?
What motivates them? What problems are they trying to solve, or what are they looking for?
Why will they choose your brand over others? What’s the key appeal?
Who are your key competitors? Please include website links or social handles. What do you admire about them? Where do you feel they fall short?
Share 3 brands that align with your aesthetic or business values — even if they’re in a different industry. What do you love about them? Feel free to include links.
Do you have any specific design requests, such as colors you love or dislike, font styles, or layout preferences?
Are there any specific elements you’d like to include in your branding (e.g., illustrations, textures, patterns)?
Are there any aesthetic restrictions, brand values, or production considerations that I should keep in mind?
Is there anything else you'd like to share that might help guide the creative direction?
